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What You Need To Know About Digital Signage Installation


Being new to the digital signage world, you may not typically understand the behind-the-scenes of a digital signage project installation. Behind the scenes of an installation there are many steps an integrator is taking to ensure the project is exactly what your client wanted and to provide them with a successful installation.

It’s not just plug in and power on, as easy as it sounds.

So what must be considered? What should be avoided? What does your customer need to ensure happens during an installation?

Well we have answers to what you need to know.

The Integrators Role

A digital signage integrator can takes the project from conception to delivery, and takes the hard part out for the customer.


Without an integrator the customer is the one hiring and firing, buying and shipping, and calling and communicating with multiple key players in that process.

It starts with knowing and keeping your client's end results in mind. The goal, the payoff, the return on your investment, starts with the integrator working with the customer from day one, knowing exactly what they want and making a plan to execute just that.

The integrator will help strategize, assess, and make necessary changes to be sure to reach the audience as desired. The integrator is the subject matter expert. This is their job.


How do integrators assist the actual installation, like what is considered?

Installation Considerations Once there is an initial consultation and the integrator completes a Needs Assessment, the goal of the digital signage project will be established. The integrator will then more than likely schedule a Site Survey.


The Site Survey is exactly as it sounds. An assessment is made of the location for the project. Placement of screens, audience consideration, power and connectivity (we will come back to this), and possibly meeting with any key team members for direct clear communication throughout the project.

The site survey is done with the end in mind and allows the integrator to evaluate the true cost and timeline for the project.

Now, coming back to power and connectivity.


Displays obviously need electrical power so installation may require additional electricity to be run to the area that the screens will go. This will need to be considered to ensure all screens and media players have power.

For connectivity, it is crucial to have a strong network connection. Firewalls, IT blocks, and security can pose a hold up or dilemma.

As an integrator, using a cloud based software solution, and having no connectivity means an incomplete project. Knowing this ahead of time and working with the IT department can help avoid or repair this issue before it even becomes one.

When considering hardware, there are a few considerations. Mounts should be sturdy and allow easy access to fixing displays when need be. Also, based upon where installation occurs, mounts may require additional pieces for installation such as ceiling mounts for assured safety.

Selecting hardware that has been tested before it is installed will limit additional hours of labor by your installation technician. Choosing displays with warranties will ensure quick and painless swaps if needed, I mean this is technology we are talking about.


The most important role of the integrator during the installation process is developing the proper timeline for the project.

From running new electrical outlets, confirming connectivity, ordering and shipping hardware, hiring and scheduling the properly insured and trained technicians at the correct time, completing the installation of the software, and then training the person or persons who will be updating and developing the content for the screens is a fun puzzle to put together.

Choosing an integrator for your digital signage project that are subject matter experts and offer a white glove service to the client, is going to be the significant difference between a successful and unsuccessful installation.

Allow your integrator to work their magic during the installation process and your client's digital signage dreams can become a reality.

© 2019 by The Digital Signage Element

a division of Coffman Media, LLC

United States, Dublin, Ohio